Lighting, not generic AI

No Hype, Real AI. Built By Lighting People

Co-Founders Nelson and Ralph have spent 25+ years in specification lighting, across manufacturing, specification sales, and controls.

Our lighting-specific AI tools are built inside and used in real lighting sales and manufacturing businesses: Energylight & Energyline.

25+
YEARS IN LIGHTING
5+
LIGHTING SPECIFIC AI TOOLS
6+
COUNTRIES
LIGHTING, NOT GENERIC AIBUILT INSIDE REAL LIGHTING BUSINESSES25+ YEARS IN SPECIFICATION LIGHTINGMANUFACTURER · SPEC SALES · CONTROLSFOUNDER-LED ENGAGEMENT

Specification sales success

Customers demand immediate answers. Projects are won on responsiveness.

Leveraging AI across the sales process has driven a 25% lift in sales performance, with presales teams answering 5× the enquiries while accuracy and speed go up, not down.

25%

Increase in sales performance

Enquiry response throughput

The AI future is now

AI-driven product intelligence is the next competitive advantage in lighting.

Companies will either lead it or spend the next two years catching up. Early adopters are already gaining ground, and adoption across the industry is accelerating week by week.

Light Source · Tape Light ConfiguratorLive

What's the lumen output of the TAPE-WW-30K 12V 5m tape light, and which driver pairs with a 15m run?

ThinkingSearching ProductsTAPE-WW-30KDatasheetCalculating Values

The TAPE-WW-30K warm-white tape outputs 329 lm/ft at 3000K TAPE-WW-30K · Datasheet, or roughly 4,920 lm for the full 5 m run.

At 4.4 W/ft and 12 V DC, a 15 m installation draws ~66 W per 5 m roll = 198 W total TAPE-WW-30K · Datasheet.

TAPE-WW-30K · Datasheet
Open

Deploy in weeks, not months

Start your AI journey with Light Source. Today

Generic AI vendors want a clean PIM, a structured taxonomy, and months of integration work before they can answer a single question. We skip that runway. The lighting-specific pipeline reads your website as it stands today and turns it into a working, citable agent in days, with a human in the loop on every answer that goes out.

Technical enquiriesDatasheet citationsProject documentationFixture recommendationCalculation estimatesPhotometry selection+ More
Book a technical walkthrough
Light Source · BOM BuilderLive
Can you build me a BOM using STRIP-WW with a driver per run and mud-in channel? All straight runs, dimmable.
Lengths: 16' ×1, 20' ×5, 21' ×3, 31' ×1, 34' ×1, 38' ×1, 46' ×1, 47' ×1, 51' ×2, 136' ×1
Searching ProductsTape datasheet11 runs · NEC 80%
Tape: STRIP-WW-CC, 4.5W/ft, 1.97" cut increment, 16.4ft max run.
Channel: MUD-CH-2M (6.56 ft/pc, drywall mud-in) Mud-In Channel · Spec Sheet.
STRIP-WW · Bill of Materials
Run-by-run · 80% NEC derating
RunSKULoadStock
16'DRV-96-2475%✓ 412
20' ×5DRV-200-2445%✓ 286
31'DRV-200-2470%✓ 286
38'–51'DRV-300-2457–77%⚠ 18
136'612W exceeds catalog max, split flagged·

Our why

We believe AI should positively transform the lighting industry while keeping the lit environment centred around people.

Nelson & Ralph · Co-founders

From day 0 to year n

We ship a partnership, not just a product.

Founder-led from the first call, with direct access to the AI engineers. From Light Source deployment to deep integration, the same team takes you through.

Building on the Light Source AI platform, custom solutions are delivered across the US, UK, AU, NZ, and in EUROPE.

Custom AI tooling & agents

Polar candela distribution: 24W downlight, 30° FWHM, 4,840 cd CBCP

24 W downlight · 30° FWHM · 4,840 cd CBCP

Photometric Calculations

d2 wiring diagram: AC panel → 300W driver → DMX controller → RGBW decoder → 3 runs of CNVS-RGBW sheets

Wiring Diagrams

Take-off · 80% NECmax-run 16 m
Run A11.4 m7 × 1.5 m + 1 × 0.9 m
Run B8.7 m5 × 1.5 m + 1 × 1.2 m
Run C14.1 m9 × 1.5 m + 1 × 0.6 m
Run D6.0 m4 × 1.5 m
40.2 m total · in spec

Track & Linear Take-offs

EN 13201-2:2015 · ME3a
L̄ avg luminance≥ 1.00 cd/m²1.04
U₀ overall unif.≥ 0.400.42
Ul longitudinal≥ 0.700.71
TI threshold inc.≤ 15 %12 %
SR surround ratio≥ 0.500.56
ME3a · Compliant

Standards & Compliance

IES / LDT · parsed4 files
TAPE-WW-30K.iesTYPE C · 4,840 cd · 1,920 lm
DL-24W-30D.ldtEULUMDAT · 30° FWHM · 0.82 LOR
LIN-48-840.iesTYPE C · 3,210 cd · 4,070 lm
WALL-15W.ldtEULUMDAT · asym · 0.79 LOR
Photometry extracted

IES / LDT File Manipulation

Configurator · valid build
FamilyTAPE-WW
Colour temp3000 K
Voltage12 V DC
Length5 m / 16.4 ft
DriverDRV-DC-300
SKU TAPE-WW-30K-12-5Mready

Configuration & BOM

Start the conversation

We work with lighting people.

Manufacturers, reps, and engineering teams navigating the shift to AI-driven product intelligence. Founder-led from the first call, with direct access to the AI engineers building the agent.

Talk to us

Book a demo, or message Nelson or Ralph directly.

Book a demoConnect with NelsonConnect with Ralph
See it in action
AI for Lighting

A short overview of how to use AI in a lighting business.

Working across the lighting industry

CU Phosco
QTL
Energyline
Lumenpulse
Lumos
Energylight
MLP
Fluxwerx
Thorlux
LightStanza

Lighting manufacturing experience

Based in New Zealand. Global customers

Nelson Duder

Nelson Duder

Co-Founder & CEO

LinkedIn
Ralph Booth

Ralph Booth

Co-Founder

LinkedIn
Taylor Cockburn

Taylor Cockburn

Operations Manager

Niall McKenna

Niall McKenna

Software Technical Lead

Oscar McDougall

Oscar McDougall

Software Developer – AI Integration

Mijburgh Beukes

Mijburgh Beukes

Digital Solutions Developer

Innovation Factory

Proudly part of the Energylight Group

EnergylightEnergylineOSINLight Establishment